Customer Profile: National Frozen Food Company
The customer is a long-standing frozen food company with a national retail and foodservice presence. The company sells frozen foods through grocery-store freezers and foodservice channels, making consistent cold chain performance essential to product quality, retail execution, and customer relationships.
CORE X had already established a relationship with the customer through our CORE X MERCHANTS location in Walton, Kentucky, where strong service performance supported their Midwest cold chain storage and distribution needs.
The customer’s southern distribution market was experiencing issues with the timeliness and accuracy of deliveries in Texas. They needed to improve their cold chain support in the Texas market, giving CORE X PREMIER in Burleson, Texas, the opportunity to extend the CORE X service model throughout their southern supply chain.
CHALLENGE
Reliable Cold Chain Services for Store-Level Execution
The customer relies on its own field employees to stock products and maintain assigned freezer space in retail stores. These teams often arrive early to complete merchandising before stores become busier, and they need frozen products to arrive accurately and on time.
When shipments arrived late or orders were inaccurate, field teams lost valuable setup time and incurred additional labor costs. Store-level execution became more difficult, and brand presentation was put at risk.
The customer needed more consistent frozen distribution into local retail stores, with accurate orders delivered on time and ready for early-morning execution. Timing mattered because store-level performance depended on employees having the right product in place before customer traffic increased.
The challenge was to create a more reliable cold chain process that could support:
- Accurate frozen orders
- On-time delivery into local stores
- Early-morning retail execution
- Efficient use of field labor
- Consistent support for customer delivery requirements
- Protection of product quality and brand presentation
SOLUTION
CORE X PREMIER Cold Chain Warehousing and Logistics Approach
CORE X PREMIER supported the customer’s Texas operation through an integrated cold chain solution that connects regional cold storage expertise with national network resources. At CORE X PREMIER in Burleson, Texas, this frozen food brand gained access to temperature-controlled warehousing, distribution support, EDI connectivity, and one national WMS platform.
CORE X PREMIER supports frozen and refrigerated warehousing, distribution solutions, cross-docking, case picking, case labeling, tempering, temperature-controlled LTL, EDI integration, and other value-added cold chain services. The Burleson facility includes 201,900 square feet and 27,500 frozen and refrigerated pallet positions.
The CORE X solution included:
- Frozen storage and distribution support through CORE X PREMIER in Burleson, Texas
- EDI integration between CORE X systems and the customer’s internal systems
- WMS-supported inventory visibility and order management
- Coordinated product movement across the CORE X network
- Support across multiple locations, including Walton, KY; Burleson, TX; and Salt Lake City, UT
- Frozen product handling across all participating locations
- Improved communication around order status, timing, and store-level needs
System integration was a key part of the solution. CORE X’s WMS and this national frozen-foods customer’s internal system communicate via EDI, enabling order and inventory information to flow reliably between teams. That gave them better access to the information needed to manage frozen goods across multiple markets.
CORE X also supports product flow between regions. This frozen food brand’s products are delivered to CORE X MERCHANTS, with product moving from Kentucky to other CORE X locations, including CORE X PREMIER in Texas and CORE X PERFORMANCE in Salt Lake City, to support local distribution.
Together, these capabilities gave this national frozen food company a more coordinated way to manage frozen product movement, order visibility, and retail distribution performance in the Texas market.
RESULTS
Operational Impact
The Texas operation improved significantly after CORE X stepped in. A market that had been difficult to manage became more stable, accurate, and dependable.
Key results included:
- 99.2% order accuracy
- On-time truck performance
- Improved frozen distribution into local stores
- More reliable support for their retail execution teams
- Stronger coordination between the customer’s systems and CORE X operations
- Reduced disruption from late or inaccurate orders
- Improved confidence in the Texas market
The improved performance helped the company meet customer demands more consistently. Orders arrived more accurately and on time, enabling store teams to complete their work before retail traffic increased.
CORE X’s service performance also supported the expansion of the relationship beyond a single market. This frozen food brand now works with CORE X across three locations: Walton, KY; Burleson, TX; and Salt Lake City, UT. Based on the service levels achieved across these locations, broader expansion is being discussed for the coming year.
RESULTS
Value Delivered Through the CORE X Partnership
CORE X delivered value by improving service execution in a challenging market while supporting our customer’s broader frozen distribution needs.
Key benefits included:
- Improved order accuracy
- More consistent on-time delivery
- Stronger retail store execution
- Reduced labor pressure for the company’s field teams
- Better system communication through EDI
- Multi-location frozen product support
- Improved visibility into order and inventory activity
- Stronger protection of product quality and brand presentation
- A scalable cold chain model that can support future growth
For this frozen food brand, the value extended beyond moving product. Reliable frozen distribution helped protect the company’s image at the store level. Accurate, on-time orders allowed field teams to stock assigned retail space, maintain presentation standards, and complete their work before stores became busier.
The company needed a cold chain partner that could improve Texas market execution without disrupting store-level operations. CORE X earned that opportunity through strong performance and delivered measurable results.
The partnership has helped the customer protect product integrity, improve retail execution, and support frozen distribution across the Midwest, South, and Southwest regions, with network support for nationwide distribution.
Frozen retail distribution requires accuracy, timing, and disciplined cold chain execution. For this national frozen food company, CORE X PREMIER helped improve performance in a challenging Texas market by connecting frozen warehousing with cold-chain freight and logistics, including EDI-enabled system integration, order accuracy, and on-time delivery through a coordinated cold chain model.
CORE X Partners supports food manufacturers and distributors with reliable cold storage, distribution, logistics, and transportation coordination across regional and national markets. Through integrated systems, EDI connectivity, and multi-location cold-chain support, CORE X helps protect the quality of frozen products while improving order accuracy and delivery performance. Contact CORE X Partners to learn how our network can support stronger execution of frozen distribution.
